For roofing and exterior contractors
Website design for roofing companies, built for the call after the storm
Website design for roofing companies that need the phone to ring, not a brochure. Tap to call at the top, financing where people look for it, real before and after work, a page for every city you cover, and search and ad campaigns aimed at homeowners who just found a stain on the ceiling.
The usual story
The wind comes through, and the phone does not ring
A roofing website has one job on the worst day of the year. It is November, an atmospheric river parked over Puget Sound for two days, and a homeowner in Bothell is standing under a wet spot with a phone in their hand. If your number is not thumb-sized at the top of the screen, if the site takes six seconds to load on cell service, if the only contact option is a form, they hit back and call the next company on the list.
The rest of the year the problem is different and quieter. Full replacements get researched for weeks. People compare warranties, read reviews, look for financing, and want to see a roof you finished that looks like theirs. A site with a stock photo of a house in Arizona and a paragraph about quality craftsmanship does not survive that comparison.
What we usually find
The phone number is a small link buried in the header on mobile
No financing page, so every replacement quote stalls at the price
Before and after photos live on Facebook and nowhere on the site
One page listing 30 cities, which ranks for none of them
Nothing about insurance claims, even though half the emergency work is a claim
No moss and roof cleaning page in a region where moss is the whole conversation
Slow on a phone, on the day everyone is on a phone
Reviews left unanswered, including the one bad one that needed a reply
What we do for roofers
Built to book the estimate
One team on the website, the upkeep, and the traffic. No handoff between a designer who disappeared, a host you cannot reach, and an ad agency that has never seen a roof.
How it goes
From first call to booked estimates
Look at what you have
The current site on a phone, the Google profile, the reviews, what you rank for, and what happens to a call that comes in at seven on a Saturday night.
Build the site
Mobile first, fast on cell service, call button pinned, financing and claims explained, your own photos throughout. Most builds launch in a few weeks, faster if the season is closing in.
Get found
Google Business Profile cleaned up, city and service pages written one at a time, LSA verification started early because the license and insurance checks take a while.
Keep it running
Updates and backups every month, new jobs added to the gallery, and a plain report showing calls, forms, and which city they came from. Ad spend rises for storm season and drops when you are booked out.
Who this is for
Roofers and the trades that work beside them
We work with roofing and exterior contractors across Western Washington, from Olympia to Bellingham, and remotely with companies anywhere in the country. Whether you run one truck or six crews, the site has the same job.
Straight answers
Questions we get asked most
Straight answers about roofing websites, search, and ads. If your question is not here, call and ask for a real answer instead of a proposal.
Ask the teamA custom roofing site is a fixed-price project, usually a few thousand dollars for a single-crew company and more when you need many city pages, financing integration, and a large photo gallery. You get the price in writing after one call, you own the site, and upkeep runs from $99 a month after launch.
Most builds take a few weeks once we have your photos, your service list, and your license details. If October is closing in we can launch a tight version first, the pages that take calls, and add city and service pages through the winter. Waiting until the first windstorm to start is the expensive option.
Home, one page per service you sell, a real about page with the crew and the license number, financing, before and after work, reviews, an insurance claim explainer, contact, and a page for each city you cover. That is the core. Everything else is optional until those exist and load fast.
Yes, and for roofing we usually start there. Local Services Ads sit above the regular results, you pay per lead instead of per click, and the Google Guaranteed badge does real work with a nervous homeowner. Verification takes license, insurance, and background checks, so we start that paperwork early.
One page per city you genuinely serve, each written about that city: the neighborhoods, the housing stock, the roof types, the permit office, jobs you have done there. Ten real pages beat sixty copies with the city name swapped. Google has been discounting the copy-paste version for years, and homeowners notice it too.
Get the homeowner's okay before a job photo goes public, and keep the exact address off the site. Show the street or the neighborhood instead. If you fly a drone for business photos, that is commercial use and needs a licensed pilot. We will help you set up a simple habit for the crew so the pipeline never runs dry.
Ask on the day the work finishes, in person, then follow with a text carrying a direct link. That combination beats an email a week later every time. We build the flow, add the reviews to the site, and draft replies to old ones, including the negative review that has been sitting there answering for you.
We host it, patch it, back it up daily, and monitor it. You email changes and they get done, usually the same business day. Every month you get a plain report of calls and form submissions by source. If you also want SEO or ads managed, that is a separate line you can start or stop.
Free roofing website review
Let's get the phone ringing
Send us your company name. We will pull up the site on a phone, check the Google profile and the reviews, look at what you rank for, and tell you what is costing you calls before the next storm. Based in Mill Creek, working across Western Washington and remotely nationwide.