For apartment communities
Apartment marketing that fills the units you actually have
We are a small apartment marketing agency in Mill Creek working with independent communities and property managers around the Puget Sound. Community websites with floor plans, live availability and tour booking, local search so people find the building by name, and ads pointed at the units sitting empty this month.
The usual story
Plenty of traffic, not enough tours
Most independent communities we look at are paying real money to the listing sites every month and treating their own website as a brochure. Somebody searches the building by name, lands on a page with three photos and a PDF floor plan from 2019, cannot tell what is available or what it costs, and goes back to the listing tab. The lead was already yours and you paid for it twice.
The other half of the problem is timing. A renter looks at 7pm on a Sunday, the office closed at 5, and the contact form goes to an inbox nobody opens until Monday. By then they have toured two other buildings. Nothing about that is a marketing budget problem. It is a response problem, and it is fixable.
What we usually find
Floor plans as a PDF, or as an image nobody can read on a phone
No pricing or availability on the site, so every question becomes a phone call
A tour request form that emails one person who is out that week
The Google Business Profile has the wrong office hours or no photos of the actual building
The community does not rank for its own name plus the city
Reviews from residents sitting unanswered for a year
One website shared by four properties with the amenities all mixed together
Ad spend running at the same level whether the building is at 88 percent or 99 percent
What we do for communities
A site that leases, and someone watching it
The listing sites are good at getting a renter's attention. They are not good at closing. Our work sits on the part you control: the community's own site, its search results, its reviews, and how fast a question gets answered.
How it goes
From empty units to booked tours
Walk the funnel
We look at where your leads come from now, what the listing sites are costing per lease, what happens when someone fills the form, and how long a Sunday night inquiry sits before a human sees it.
Build the site
Floor plans, availability, gallery, neighborhood, tour booking. If you run several communities we decide up front whether that is one site with property sections or separate sites, and why.
Turn on demand
Google Business Profile and local pages first, since they are free and they compound. Ads when there is a lease-up, a concession to push, or a stretch of vacancy that needs help now.
Watch and adjust
Monthly numbers in plain language: tours requested, calls, which source they came from, what a tour cost. Ad spend goes up and down with occupancy instead of running flat all year.
Who this is for
Independent buildings and small portfolios
We work with owners and managers of roughly 20 to 300 units around the Puget Sound, and remotely with communities elsewhere. If you are a national REIT with an in-house marketing team and a corporate template you have to use, we are not the fit and we will say so on the first call.
Straight answers
Questions we get asked most
Straight answers about apartment websites, listings, ads, and reviews. If your question is not here, call the office and ask.
Ask the teamA community website is a fixed-price project quoted after one call, usually a few thousand dollars for a single property and more when a portfolio needs property sections and an availability feed. Upkeep starts at $99 a month. Ad budget is separate and goes straight to Google, never to us.
No, and be careful with anyone who says they do. The listing sites reach renters who have not heard of your building yet. Our job is the next step: when that renter searches your community by name to check it out, the site they land on should answer everything and book the tour instead of sending them back to the listings.
Ads can start producing tour requests within days of going live, because the intent is already there. The organic side is slower. Getting the Google profile and the property pages right usually shows up over a couple of months. We will not promise a lease-up date, and nobody honest will.
Yes. Most communities we work with keep their property software as the source of truth and we connect the website to it. Depending on the vendor that is an embedded availability or application widget, a link into their resident portal, or a real feed we pull and style ourselves. Tell us what you run and we will tell you exactly what is possible.
Copy describes the apartment, never the kind of person who should live there, and photos should not do the describing either. Google treats housing as a special ad category, which limits how narrowly a campaign can target. We build to those rules, but this is not legal advice. For your specific policies, ask a fair housing attorney.
You set a daily budget and it moves with occupancy. A stabilized building at 96 percent might spend a little to defend its own name. A lease-up or a month with eight notices spends more, on searches like apartments plus the city and plus the bedroom count. We track cost per tour request so the number means something.
It can, and often should when the same office manages them. Each property gets its own page set, photos, floor plans, and Google Business Profile, all under one brand and one bill. When two properties serve completely different renters, separate sites usually win. We will say which one your portfolio needs before you pay for either.
We set up the request flow so it goes out at good moments, after move-in and after a maintenance ticket closes, not randomly. We draft replies to old negative reviews, which prospects read closely to see how management handles problems. We never buy or fake a review, for you or anyone.
You do. The domain stays in your name, the site is yours, and if you leave we hand over the files and help the next person get it running. We have never held a client's site hostage and we are not going to start.
Free look at your community
Let's fill the building
Send the property name. We will look at the site, the Google profile, the reviews, and what happens when somebody asks about a unit at 9pm, then tell you plainly what is costing you tours. Based in Mill Creek, working with communities across the Puget Sound.