The short answer
Before hiring a maintenance company, ask exactly what's included, how often updates run, where backups are stored, whether they test after updating, what their response time is, whether you own your accounts, and how you cancel. Vague answers to those are the red flag. A real provider answers all of them plainly and fast.
Key takeaways
- The word 'maintenance' isn't standardized. Two plans at the same price can include wildly different work.
- The most important questions are about backups, testing after updates, and response time.
- Make sure you own your domain, hosting, and logins, not the provider.
- A month-to-month plan with a clear cancellation path beats a long lock-in almost every time.
- Vague or defensive answers are the real red flag. A legit provider answers all of these in minutes.
Ask these twelve questions before you hand anyone your website. The word "maintenance" isn't standardized, so two plans that cost the same can include completely different work, or in some cases almost no work at all. The questions below force the details into the open. Copy them straight into an email if you want.
We've been on the answering side of these since 2011, and we can tell you: the good providers welcome every one of them. The ones who get vague or annoyed are telling you something.
The 12 questions
- 1What exactly is included each month? Get the specific list. "Maintenance" should mean named tasks, not a vibe.
- 2How often do you run software updates? Monthly is a reasonable floor for WordPress. "When needed" is not an answer.
- 3Do you test the site after updating it? This is the one people forget. An update that breaks a page is worse than no update if nobody checks.
- 4Where are backups stored, and how often do they run? You want off-site backups, separate from your hosting, on a regular schedule. Backups on the same server can vanish with the server.
- 5Have you actually tested a restore from those backups? A backup nobody has ever restored is a hope, not a safety net.
- 6What's your response time when something breaks? Get a real number. "Same day," "one business day," "48 hours." Match it to how much downtime hurts you.
- 7Do you monitor uptime, and how will I be told if the site goes down? You want to hear about an outage from them, not from a customer.
- 8How many content edits or small changes are included? Some plans include a couple of edits a month, some include none. Know before you assume.
- 9Do I own my domain, hosting, and all logins? The answer must be yes. If they hold your domain hostage, leaving becomes a nightmare.
- 10Will you give me a record of the work you do? A monthly log or report. This is how you know you're paying for something real.
- 11Is this month to month, and how do I cancel? Understand the commitment and the exit before you sign, not after.
- 12Who actually does the work, and can I reach a person? Especially with larger companies, find out if you get a human or a ticket queue.
The answers that should make you walk away
It's not just what they say, it's how easily they say it. Here's how to read the responses.
| Question | Good answer | Walk-away answer |
|---|---|---|
| What's included? | A specific, written list of tasks | "Everything" or "the usual stuff" |
| Where are backups? | Off-site, separate from hosting, weekly or better | "The host handles it" with no detail |
| Do you test after updates? | Yes, on staging or with post-update checks | "Updates rarely cause problems" |
| Response time? | A defined window, in writing | "We get to things pretty quick" |
| Do I own my domain and logins? | Yes, always, they're in your name | Evasive, or "we manage all that" |
| How do I cancel? | Month to month, clear notice period | Long lock-in, or a fuzzy answer |
Notice the pattern. The bad answers all share one trait: they avoid specifics. A provider doing real work can describe it precisely because they actually do it. Vagueness is usually a sign there's less happening than the invoice suggests.
One question to ask about the past, not the plan
If you're evaluating a company that already maintains your site and you're not sure they're doing anything, add a thirteenth: "Can you send me last month's update log and show me a test restore of my backup?" A legitimate provider can produce both in minutes. If that request gets stalled or dodged, read is your website maintenance plan a scam next.
How we answer these ourselves
For the record, since we're asking you to hold providers to this standard: our maintenance plans start at $99 a month, updates run monthly with post-update checks, backups are stored off-site, edits are handled within one business day, and you own your domain, hosting, and every login. Plans are month to month. You can call a real person at (425) 314-1415.
We say that not as a pitch but as an example of what a plain answer to all twelve questions sounds like. Hold whoever you're considering to the same bar.
Related services
More website answers
Every question in this series, from Website Problems, Solved.
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- Why Is My Website Down? How to Find Out and Fix It
- Why Does My Website Say "Account Suspended"?
- Error Establishing a Database Connection: What It Means
- Why Is My Contact Form Not Sending Emails?
- White Screen of Death on WordPress: What to Do Now
- Why Is My Website Showing "Not Secure" in Chrome?
- Squarespace Site Not Showing Up on Google? Here's Why
- Why Did Google Remove My Website From Search Results?
- Why Did My Website Traffic Suddenly Drop? Top Causes
- Why Is My Website Sending Spam Emails? What It Means
- Why Is My Website Slow on Mobile but Fast on Desktop?
- Why Does My Website Look Broken on My Phone?
- Why Do My Website Images Look Blurry or Broken?
- How to Tell If Your Website Has Been Hacked: 9 Signs
- "This Site May Be Hacked": How to Remove Google's Warning
- "Deceptive Site Ahead" Warning: How to Fix It Fast
- How to Make Your Website Load Faster
- Why Isn't My Business Showing Up on Google?
- 10 Signs Your Business Website Needs a Redesign
What happens if...9
- What Happens If You Don't Update WordPress Plugins?
- What Happens If Your SSL Certificate Expires?
- What Happens If Your Domain Name Expires? A Timeline
- What Happens If Your Web Host Goes Out of Business?
- What Happens If You Stop Paying Your Web Developer?
- Can an Old Website Hurt Your Google Ranking?
- Is an Outdated Website a Liability for Your Business?
- Why Are My Business Emails Going to Spam?
- What Happens If You Don't Maintain Your Website?
Cost & pricing7
- How Much Does It Cost to Fix a Hacked WordPress Site?
- Why Is Website Maintenance So Expensive? A Breakdown
- Hourly Rate vs. Monthly Retainer for Website Updates
- How Much Do Freelancers Charge for Website Maintenance?
- How Much Does WordPress Maintenance Cost Per Month?
- How Much Does Squarespace Maintenance Cost?
- How Much Does Website Maintenance Cost?
Plans & hiring10
- Do I Need a Website Maintenance Plan? An Honest Answer
- Maintenance Plan vs. Pay As You Go: Which Actually Wins
- One-Time Website Fix vs. Ongoing Care: Which Do You Need
- Does a Simple Website Need a Maintenance Plan?
- 12 Questions to Ask a Website Maintenance Company (you are here)
- Freelancer vs. Agency for Website Maintenance
- What to Look For in a Website Maintenance Contract
- Is Your Website Maintenance Plan a Scam? How to Tell
- Website Maintenance Checklist for Non-Technical Owners
- What Does Website Maintenance Include? (And Why It Matters)
Ownership & switching9
- What Is My Website Built With? How to Check in Seconds
- How to Find Out Who Hosts and Manages Your Website
- Your Web Developer Disappeared: What to Do Now
- How to Switch Web Hosting Without Losing Your Email
- How to Fire Your Web Developer (Without Losing Your Site)
- Can You Maintain Your Own Website Without Coding?
- How Often Should You Update Your Website Content?
- How to Back Up a WordPress Site Yourself (Two Ways)
- Do You Really Own Your Website? How to Check Before You Hire
Platform-specific7
- Do Squarespace Sites Need Maintenance? The Honest Answer
- Do Wix Websites Need Maintenance? What Owners Should Know
- Shopify Maintenance: What Store Owners Actually Need
- WordPress Maintenance Checklist for Non-Developers
- WordPress vs. Squarespace: Which Is Easier to Maintain?
- GoDaddy Website Builder vs. WordPress for Small Business
- How to Keep Your WordPress Website Secure
The Venbit Team
Web design & SEO, Seattle
Venbit is a Seattle-area web design, SEO, and digital marketing studio. Since 2011 we've designed, built, and ranked small-business websites for clients across the Puget Sound and around the country, so the numbers and advice here come from real projects, not a content mill.