How Much Does a Dental Website Cost? Real Ranges, and What Drives Them

How much does a dental website cost? For a custom build, $2,500 to $15,000 covers most practices, and a single-office general dentistry site usually lands between $3,500 and $12,000 of that. On the subscription side, a dental template platform starts at about $97 a month. Those two numbers are answering different questions though, and the gap between them is where practices get talked into the wrong thing. This is a plain breakdown of what you get at each level and what actually moves the price.

We build and maintain small business websites from Mill Creek, just north of Seattle, and we have quoted enough practice sites to know which line items owners are surprised by. The surprises are almost never the design.

Dental website cost at a glance

The subscription route, and who actually publishes a price

The dental vertical has its own set of website vendors. They sell a template site, hosting, edits, and usually some marketing, on a monthly subscription. It is a reasonable model. What is unreasonable is how hard they make it to find out the cost.

We went through the pricing pages of the well-known names in September 2026. ProSites lists four plans by name, Get Started through Market Owner, with no dollar figure anywhere. Officite publishes five website packages and prices none of them, though it does publish per-line phone pricing from $18.54 to $24.72 a line per month, which tells you the omission is a choice. Smile Marketing shows Essential, Premium and Ultimate with features and no prices. TNT Dental has a Download Pricing button instead of prices. That is four vendors and zero numbers.

Two do publish. Smile Sites advertises $97 a month with unlimited changes. PatientGain publishes a full menu: its GOLD solution from $799 a month including website, SEO, hosting and a project manager, PLATINUM at $1,399 a month, and individual apps from $149 a month for a chatbot up to $499 a month for done-for-you email marketing, with advertising spend billed separately at a flat 18 percent.

The custom build, and why it costs what it costs

A custom site is a one-time project with a fixed price and a finished asset at the end. You own the domain, the files, and the design, and you can move hosts without asking anyone. For a practice that is spending money on Google Ads or local SEO, that ownership matters, because you are paying to send strangers to a page you should be free to change.

The build cost is mostly hours, and the hours are mostly in five places.

Online scheduling integration

This is the biggest single variable. Wiring a real-time booking widget into Dentrix, Eaglesoft, Open Dental or Curve is not a copy-and-paste job. Somebody has to get the credentials, embed the widget, style it so it does not look like it was bolted on, test it on a phone, and confirm a test booking lands in the schedule. The platform behind it is its own monthly line item, generally $200 to $600 a month depending on which one you use. If your booking is handled by a phone call and a whiteboard, you skip all of that and the build gets cheaper.

Patient forms built for privacy

A standard contact form plugin emailing the front desk is not an appropriate way to collect health information. Anything asking about symptoms, medications or history needs a provider that will sign a business associate agreement, plus encryption, retention rules, and consent text. Compliant form services typically run $25 to $150 a month if they are not already bundled into your scheduler. If you practice in Washington, the My Health My Data Act applies with no practice-size exemption, which is unusual among state privacy laws and worth an hour with an attorney.

Treatment pages

Every service you want to be found for needs its own page: implants, Invisalign, root canals, emergency care, pediatric visits. Ten treatment pages written in plain language for anxious adults, reviewed by you for clinical accuracy, is real writing time. It is also the part of the site that earns search traffic, so cutting it saves money now and costs patients later.

Photography

Stock photos of a model in a dental chair fool nobody. A half-day photographer shooting your actual operatories, your actual front desk, and headshots of every provider is the cheapest trust you can buy. Practices cut this line first and it shows on the finished site more than any design decision.

Multiple locations

Each office needs its own page with its own hours, its own phone number, its own map embed, its own team, and its own Google Business Profile pointing at it. That is not one site five times, but it is meaningfully more than one site. Groups with two to five offices are why the range runs past $15,000.

What it costs after launch

The build is a one-time number. The monthly one is the part people forget to budget, and it is the part that decides whether the site still works in three years.

One honest note on that table. A practice with no scheduler, no patient forms, and no advertising can run a simple site on hosting plus an occasional hourly developer and be perfectly fine. We say so on our website maintenance page too. The moment there is a booking widget on the site, the calculation changes, because booking widgets fail silently and nobody inside the practice ever notices.

How to compare quotes without getting lost

1. 1Ask for the page count and the list of treatment pages included. This is the number one reason two quotes differ.
2. 2Ask whether the scheduler integration is included or billed as an extra, and which platform they intend to use.
3. 3Ask who writes the copy. If the answer is you, add your own hours to their price.
4. 4Ask whether photography is included, and if not, get a local photographer's half-day rate before you decide.
5. 5Ask what happens if you leave. Do you keep the domain, the files, and the design?
6. 6Ask what the monthly figure is on day 31, in writing, including hosting.

That last one catches people constantly. A build price with no maintenance number attached is half a quote.

What we do

We quote a fixed price after a short call about what the practice actually needs, and you own the site outright when it launches. Builds sit in the $2,500 to $15,000 band described above, and website maintenance starts at $99 a month covering updates, daily off-site backups, monitoring, hosting, and content edits handled by email. For practices we add a monthly test of the booking flow, because that failure has cost clients more than every other item put together.

The wider picture on filling the schedule is over on our dental marketing page, and if you want the version about keeping a site alive rather than building one, read website management for dentists. We are in Mill Creek and you can reach us at (425) 314-1415.